In 2005 when I operated a marketing firm, I got involved in digital analytics because it helped me solve customers' problems. I taught myself how to use Google Analytics, the Omniture Suite (Site Catalyst, Test & Target, Insight, Discover), Tealeaf and other tools so that I could help companies answer questions. With that background, I've been lucky enough to be involved in some innovative projects for national clients. I've created omnichannel customer models and informed new content strategies. I've found ways to tackle problems that companies haven't been able to before.
This is what gets me excited. I like to innovate and solve problems. I enjoy trying things that nobody has tried before. My goal is to leave each company/client better because I was there.
Questions / IdeasMy favorite thing about digital analytics is that it continues to evolve. There really are no best practices yet. We're all still figuring it out as we go.
I welcome questions, ideas and criticisms. Challenge my ideas or share with me how you tackled a problem. I have strong opinions, but I know I don't have every answer.
Professional ConnectionsI work at Mullen, one of the best media agencies in the US. I am located in Winston-Salem, NC.
To connect with me professionally, you can find me on LinkedIn.
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What I write in this blog is strictly my own view. It does not necessarily reflect the views or opinions of Mullen or anybody else. (If it happens to align with other views, it's by accident.)