Be so good they can't ignore you

If you're being ignored it's because you're not being good enough yet.

A favorite Steve Martin quote:
Be so good they can't ignore you
When people ask me how do you make it in show business or whatever, what I always tell them —And nobody ever takes note of it ‘cuz it’s not the answer they wanted to hear. What they want to hear is here’s how you get an agent, here’s how you write a script, here’s how you do this — But I always say, “Be so good they can’t ignore you.” If somebody’s thinking, “How can I be really good?”, people are going to come to you. It’s much easier doing it that way than going to cocktail parties.
Whether you're talking about personal career development or marketing a product/service, if you're focused on how to impress people, you're going about it all wrong. Instead you should be focused on how to do or make something so impressive that nobody can ignore it. The difference is subtle but critical.

The first approach is an outward focus. It would mean driving a company by surveys or charting career decisions based on the highest paying jobs or the personalities of your superiors. If you try to shape yourself based on what people are asking for, you will interpret failure as a misreading of what they were asking for. You'll redouble your efforts to survey more accurately.

The second approach is an inward focus. It is liberating, because it means assessing your core strengths and interests and playing to those. It means creating a demand for yourself instead of molding yourself to existing (and potentially misguided) demands. If you're not immediately accepted using this approach you will respond by getting better instead of complaining that people just don't see your potential or that the situation isn't fair.

Respond to failure by getting better not bitter.

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